Pleasure Beach Rocks
A three-day rock festival in Blackpool — 17 tribute acts, 12 original artists, and three nights at the Big Blue Hotel bundled into the ticket.
The brief
This isn't a one-day pop-down event. The whole festival is a long weekend at the Big Blue Hotel — 157 rooms, breakfast included, walking distance to the stages — and the ticketing model is built around that. Attendees buy a room (single, twin, double, or triple — all priced per person, all sold as a package) and the gigs come bundled in, not the other way round.
So the site couldn't be a generic festival landing page. It had to make the package format obvious, surface the accommodation tiers cleanly, and convert someone who came for "tribute bands in Blackpool" into someone who books three nights and brings their mates.
The build
- 01A lineup that splits cleanlyTribute acts on the main stages, emerging bands on the Introducing Stage — so attendees can see what they're getting without scrolling through 30 names.
- 02A schedule that works on a phoneMulti-stage, designed for one bar of signal in a hotel bar — the moment of truth for any festival site.
- 03Package pricing tied to occupancySingle, double, triple — so the price someone sees is the price they pay.
- 04Built for next year, not just this oneLineup, schedule and packages are all data-driven, so next year's edition is a refresh, not a rebuild.
The details
Festival lineups don't drop all at once — artwork claims 17 tribute acts before all 17 are confirmed, and the site has to handle that without looking thin or getting caught in a lie. Display counts are decoupled from the actual lineup data, so the marketing claim can sit alongside whatever's been booked, with a "more to be confirmed" signpost that's honest without undercutting the festival.
Most festival sites get rebuilt annually because the lineup, schedule and pricing are baked into the HTML. This one isn't — those three things live as data, and next year's edition is a content update, not a code change. The schema.org event data the search engines see is generated from the same source, so there's no second source of truth to drift out of sync.
Festival posters are designed for visual impact, but a poster image is invisible to a screen reader and useless for search. The lineup shows up as both — the designed poster for the people who came for the visual hit, and an accessible text grid for everyone else. Nobody has to choose between the two.
Questions you might have
The stuff small-business buyers actually email me about. Answered up front so you don't have to.
01Do I own the site?
Yes, completely. The code is yours, the design is yours, the domain is yours. If you ever want to take it elsewhere, just ask — I'll hand over everything you need to move it. No lock-in, no hostage situation.
02I'm not technical at all. Is that a problem?
Not even slightly. Most of my clients aren't technical. I'll never make you "log into the cPanel" or send you a JSON file. If something needs to happen, I'll either do it for you or write you a one-page guide with screenshots.
03How does payment work?
50% deposit to start, 50% on launch. UK bank transfer. Invoice has clear terms, payment is due within 14 days. For the Care Plan it's monthly direct debit / standing order, cancel anytime.
04Is the price plus VAT?
No. pixel61 ltd isn't VAT-registered, so what you see is what you pay. (If that ever changes, the pricing here will be updated and the FAQ will say so.)
05Will my site show up on Google?
Yes. I do the proper basics on every site — page titles, descriptions, sitemap, structured data, fast load times. That gets you found when someone searches for your business name or "[your-thing] in [your-town]", which is what most small-business customers are actually doing. What I don't do is promise you'll rank #1 for "web designer" or "best plumber" against people who've spent years and tens of thousands on SEO. Anyone who promises that is selling you something else.
06Can you fix / redesign my existing site instead of starting fresh?
Honestly? Usually no. Most of the time it's quicker, cheaper and better for both of us to start fresh on a small site than wrestle with someone else's old code. If you really want me to look at an existing site, I will — but I'll tell you straight if a rebuild is the better call.
Want to chat about a site?
Festival, band, café, distillery, holiday let, anything. Fill in the boxes and hit send — none of it is required, the more you tell me the more useful my reply will be. Comes straight to my inbox, no team, no triage.
Prefer a quick chat first? Book a 30-minute call
Or skip the form and email me directly: hello@pixel61.com
If it helps, here's what to include
None of it is required, but the more you tell me up front, the more useful my reply will be:
- 01Roughly what you're building.A holiday let? A café? A festival? Something else?
- 02Any sites you like the look of?(yours or anyone else's) — saves a thousand words.
- 03What's driving the timingLaunching something? Old site embarrassing you? Festival in October?
- 04A rough budgetIf you've got one. The packages page should tell you what mine cost — if those numbers feel about right, just say "Standard tier-ish" and we're sorted.
I'll come back with either "yes, let's do it, here's how" or "no, here's why, here's who I'd point you at instead". Both are useful — neither will take a week to land in your inbox.